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A well-written cover letter can make the difference between landing an interview and getting overlooked. Your cover letter should complement your resume, not repeat it. Start by addressing the hiring manager by name and referencing the specific job you're applying for. Be sure to briefly introduce yourself, then highlight your most relevant skills and experiences. Focus on how you can add value to the company, using examples of your past achievements. Don't forget to express enthusiasm for the position and company, and end with a call to action, such as requesting an interview. Proofread your cover letter carefully—grammar and spelling mistakes can leave a negative impression.